Most tour management software is organized around the touring party's schedule. The rest of the job, the venue back-and-forth, the tech pack, the labor call, the guest list at will call, still ends up in email. Advance with Me starts with the advance and covers the whole run from there: travel, lodging, daysheets, guest lists, and your crew, in a browser, with nothing to install.
If you have looked at Master Tour, or you are using it now and something is still slipping through, these are the differences people notice first.
Advance with Me is a web app. Open it in any browser on your laptop, an iPad, or a borrowed production-office computer. Nothing to download, install, or keep in sync. Master Tour is primarily a desktop application you download and install, with a web portal for limited viewing.
Send one link. The venue's production contact edits only the sections you assign, labor, rider, schedule, or production fields, and it lands in the advance, not your inbox. Upload their tech pack and AI autopopulate drafts the details for you to review.
Every plan is the full product. Venues, local production, contributors, and your entire crew join at no charge, with access scoped to their part of the tour. You pay for Pro seats, the people who build and manage advances, and nobody else.
You have the day sheet built and the bus call locked. But the venue's answers live in a thread from three weeks ago, the tech pack is a PDF in someone's downloads folder, the labor call is a screenshot, and the guest list is a spreadsheet you will be reconciling at will call. Every one of those is a place something falls through the cracks, and every crack costs you time, sleep, and a little bit of respect.
An honest look at how the two products approach the job. Master Tour has been around for two decades and does some things Advance with Me does not. We would rather you see that here than find out later.
| What you need | Advance with Me | Master Tour |
|---|---|---|
| Platform | ||
| Where it runs | Web app in any browser: Mac, Windows, Chromebook, iPad. Nothing to install. | Desktop application, downloaded and installed, plus a web portal for limited viewing.1 |
| Mobile | Web app on any phone today. AWM Go for iPhone & iPad with full offline support for pinned events Coming soon | Master Tour Mobile app, with a free access-only tier for viewing itineraries offline.1 |
| The advance | ||
| Structured show-level advance | Each date is its own advance with categories, statuses, tags, venue details, files, and custom fields. | Organized around itineraries and day sheets, with venue and event details attached.1 |
| Venue fills in their own sections | Invite by link into one advance with section-level permissions. No paid seat for the venue. | Master Tour Venue is in a pilot program; a Venue Tech Pack product is available.2 |
| AI intake from tech packs | Autopopulate from uploaded tech packs, PDFs, and images. You review before anything is applied. | Not listed3 |
| Templates | Advance, rider, labor call, and schedule templates that apply across a run. | Custom templates and print customization.1 |
| Labor calls | Dedicated labor call builder with templates and PDF export. | Not listed3 |
| Riders | Structured rider sections and reusable rider templates. | Not listed3 |
| Logistics and show day | ||
| Travel & lodging | Flights, drives, hotels, and rooming lists tied to the shows. Flight lookup auto-fills details. AI import from confirmation PDFs. Personal My Travel itinerary per traveler. | Itineraries, real-time flight tracking via FlightAware, TripIt import, routing calculations.1 |
| Daysheets & schedules | Calendar-first daysheets that merge show items, travel, and lodging into one timeline. Schedule templates, AI schedule import, PDF export. | Day sheets, schedules, and calendar subscriptions.1 |
| Guest lists & passes | Pass types, allotments, cutoffs, approvals, public request links with no account needed, revocable box-office share pages, printable badges. | Guest list management; crew can send guest list requests from mobile.1 |
| Crew access | View-only, party-scoped access with passwordless magic-link sign-in. Crew never need a paid seat. | Free access-only mobile tier for unlimited users.1 |
| Set lists | Not offered | Set list creation.1 |
| Shared industry contact database | Not offered. Your team, venues, and contributors are your contacts. | Database of 150,000+ industry profiles.1 |
| Plans and pricing | ||
| Pricing model | Per Pro seat, for the people who build and manage advances. Solo from $92/mo billed annually ($120 monthly); Duo, Team Starter, and Team Plus for teams. See plans | Professional single-user license at $64.99/mo billed annually ($74.99 monthly). Free access-only mobile tier.1 |
| Feature tiers | None. Every plan is the full product, AWM 2.0 included. | Professional plan includes listed features; access-only tier is view-only.1 |
| Try before you buy | Live demo with a tour manager. Month-to-month billing, cancel anytime. | 14-day free trial.1 |
1 Per eventric.com and its published pricing page, retrieved August 2026. 2 Per eventric.com/master-tour-venue, retrieved August 2026. 3 "Not listed" means the capability does not appear on Eventric's published feature or pricing pages at the time of writing; confirm current details with Eventric. Master Tour® is a trademark of Eventric, LLC. Advance with Me is not affiliated with or endorsed by Eventric. Feature and price information is provided for comparison purposes and may change; see each vendor's site for current details.
Advance with Me was born out of nearly a decade of first-hand touring. It was built by a working tour manager who was tired of chasing the same answers city after city, alongside a veteran software engineer who had built systems that had to hold up under real load. That is why it does not feel like a generic project tool with a "tour" skin. It feels like the way you already think about a show.
"Advance With Me has truly made my days so much easier. Being a TM and PM, it helps me streamline my work flows so I don’t have to go digging through a lot of emails for day of show info. It’s very flexible and built for the user that’s on the road. Clubs, Amphitheaters, Arenas — it’s built for it all. I can’t imagine touring without it now."
Peyton Chisholm · Tour Manager, Wage War
"Advance With Me has become an essential part of how we prep for show days on the road with Flatland Cavalry. It takes the chaos out of advancing and puts everything we need — logistics, contacts, production details — in one clean, organized place. It’s saved us time, cut down on day-of surprises, and helped our whole team show up ready to focus on what matters: putting on a great show for the fans."
Joe Adams · Tour Manager, Flatland Cavalry
"Advance With Me is an extremely well thought out and navigable site built by folks who have all toured and really know what it takes to advance a show well. They’ve covered all the bases for every type of show advance, but also left ways to customize exactly what you want to see. At 47, even a dinosaur like me can fly around and learn it."
Jordan Powell · Director of Production, Emporium Presents
There is no one-click importer from Master Tour, and you will not miss it. The documents you already have are the import.
Watch a real advance get built end to end with someone who has done the job. Bring your questions about your current setup.
Choose the plan that matches how many people build advances on your team. Everyone else, venues, contributors, and crew, gets invited in for free.
Upload your routing sheet and Advance with Me creates the run of advances. Upload tech packs, travel confirmations, rooming lists, schedules, labor calls, and riders, and AI import turns them into structured data you review and apply. Then send the venues their links.
For most tours and production teams, yes. Advance with Me covers advances, venue collaboration, travel and lodging, calendar-first daysheets, labor calls, riders, guest lists and passes, crew access, PDF exports, and AI-assisted intake from tech packs and confirmations, in one browser-based system.
The main difference is the starting point. Advance with Me is built around the advance and the work between the tour and each venue, then extends into logistics. Master Tour started as an itinerary tool and has a few features Advance with Me does not offer, such as set lists and a large shared contact database.
Yes. Advance with Me is a web application, so it runs in any modern browser on Mac, Windows, Chromebook, iPad, or a phone, with nothing to download or install. Master Tour is primarily a desktop application that is downloaded and installed, with a web portal for limited viewing. AWM Go, a native companion app for iPhone and iPad with offline support, is arriving soon.
No paid seat is required. You invite a venue rep, promoter rep, or local production contact into a single advance through a link. They see and edit only the sections you assign, such as labor, rider, schedule, or production fields, and their contributions land directly in the advance. Invited contributors never count toward your Pro seats. See how it works for venues.
No. Only the people who build and manage advances need a Pro seat. Crew members join the event roster, sign in with a passwordless magic link, and get a view-only, calendar-first picture scoped to their party: their schedule, their travel, and their lodging, on the web or the AWM Go iPhone app.
There is no one-click importer from Master Tour, but you rarely need to retype anything. Upload your routing sheet and Advance with Me builds the run of advances from it. Upload venue tech packs and AI autopopulate maps the details into each advance. Upload travel confirmations, rooming lists, schedules, labor calls, and riders and AI import turns them into structured data you review and apply. Most teams have a working run in an afternoon.
Master Tour's Professional plan is a single-user license listed at $74.99 per month billed monthly or $64.99 per month billed annually, with a free access-only mobile tier for crew (per eventric.com, August 2026). Advance with Me plans start at $120 per month for Solo, or $92 per month billed annually, and scale to Duo, Team Starter, and Team Plus.
Every Advance with Me plan includes the full product with no feature tiers, and venues, contributors, and crew join at no charge, so a team pays for the people running the advance and nobody else. See current pricing.
Advance with Me does not offer a self-serve free trial. Instead, you can join a live demo with someone who has advanced shows for a living and see the whole workflow on a real advance before choosing a plan. Plans are month to month unless you choose annual billing, and you can cancel anytime from your dashboard.
See Advance with Me on a real advance with someone who knows the work, or head to pricing when you are ready to build your next run.